“Under the leadership and foresight of Mayor Ras Baraka, Newark continues to grow with unmatched momentum,” he said.
#Marquee name driver#
Murphy, in a statement, said Newark continues to be a growing economic driver in the state. It was hosted by Prudential Financial CEO Charles Lowrey. The announcement followed a meeting of approximately three dozen high-level leaders, including Murphy, Baraka, Choose New Jersey CEO Jose Lozano, Newark Alliance CEO Aisha Glover and corporate leaders from across the state. This includes creating a stronger organizational brand, greater organizational alignment to the governor’s economic strategic plan and developing a marketing strategy that articulates the benefits of establishing a presence in the Garden State.Ĭhoose New Jersey announced previously that it intends to move its operations to Newark, joining the existing satellite offices of the governor and the New Jer sey Economic Development Authority. In addition to the partnership, Choose New Jersey will be implementing its “ChooseNJ 2.0” strategy, the Governor’s Office said. The partnership will seek to align mutual corporate attraction, marketing and branding efforts.Ĭhoose New Jersey and the Newark Alliance will share resources dedicated to research, policy or other agreed-upon priority areas data sets and analytics alignment on a comprehensive marketing and branding campaign the development of corporate attraction strategies and tactics and the identification of priority areas for real estate development and collaboration around corporate engagement opportunities, including member events and programs, the groups said. Phil Murphy and Newark Mayor Ras Baraka announced a strategic partnership between the Newark Alliance and Choose New Jersey on Wednesday that will position and highlight Newark as a major driver of the state’s branding and corporate attraction efforts.
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